News for 'Building Brand'

Rediff's Wave Rider Retires!

Rediff's Wave Rider Retires!

Rediff.com1 Nov 2024

We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.

'We Know The Power Of Cricket'

'We Know The Power Of Cricket'

Rediff.com15 Jul 2024

'Cricket as a pathway in the US was not something people thought about 10 years ago, even like five years ago.' 'But now that there is a pathway you can see.'

Restaurant to jewellery, brands make a beeline for metaverse

Restaurant to jewellery, brands make a beeline for metaverse

Rediff.com21 Jun 2022

'We're seeing major Bollywood celebrities, fashion icons, and even movie studios all wanting to build Metaverse experiences'

'We are building Kia 2.0. India is a long-term bet for us'

'We are building Kia 2.0. India is a long-term bet for us'

Rediff.com17 Nov 2023

'India is the sixth-largest market for the Kia Corporation, and contributes 8 to 9 per cent to our global sales.' 'We are eyeing 10 per cent market share over the next few years depending on customer demand and new product innovations.'

Action Packed Time For Two-Wheelers!

Action Packed Time For Two-Wheelers!

Rediff.com19 Aug 2024

The BSA Gold Star is launched....Ola Enters e-motorbikes Biz... Bajaj, TVS To Enter e2Ws Market...

Shah Rukh's KKR to build stadium in LA

Shah Rukh's KKR to build stadium in LA

Rediff.com29 Apr 2022

The Knight Riders Group (KRG), owners of IPL franchise Kolkata Knight Riders, announced that they are building a cricket stadium in Los Angeles with support from Major League Cricket (MLC).

TCS ranked 3rd most-valued IT services brand globally

TCS ranked 3rd most-valued IT services brand globally

Rediff.com27 Jan 2021

Tata Consultancy Services (TCS) has been ranked the third most-valued IT services brand globally, after Accenture and IBM, according to a report by Brand Finance. Four Indian IT services companies -- TCS, Infosys, HCL and Wipro -- secured spots in the top-10 global tally.

'Wealth Is Concentrated In A Few Hands'

'Wealth Is Concentrated In A Few Hands'

Rediff.com30 Jul 2024

'The top 10 per cent of the population should adopt and handhold the bottom 20 per cent of the population as a social responsibility.'

Volume recovery crucial for Marico's growth in FY25

Volume recovery crucial for Marico's growth in FY25

Rediff.com15 May 2024

Marico's January-March quarter (Q4) results were slightly better than consensus. Revenue was up by 1.7 per cent year-on-year (Y-o-Y) to Rs 2,280 crore. Ebitda grew by 12.5 per cent Y-o-Y to Rs 440 crore. Adjusted PAT was up 10.3 per cent Y-o-Y to Rs 320 crore.

Independence Day Debut For Mahindra Thar Roxx

Independence Day Debut For Mahindra Thar Roxx

Rediff.com30 Jul 2024

The Mahindra Thar undergoes yet another iteration. With 5 doors, longer dimensions, a more refined engine... and a new name. The Mahindra Thar Roxx, debuting on August 15, promises all that you have wanted in the head-turning SUV, says Rajesh Karkera/Rediff.com.

Breweries stir up barrels with mercury rising

Breweries stir up barrels with mercury rising

Rediff.com6 May 2024

For all the livelong years it has been around, beer has been associated with leisure and relaxation. Of late, it has become more than just a beverage. Both amateurs and aficionados prefer an uncorked chilled beer to unwind on a sweltering hot day. As the temperature rises, the breweries gear up to capitalise on this growing trend.

The march of the millennial food brands

The march of the millennial food brands

Rediff.com26 Nov 2017

Start-ups line up food street with new-age menu.

Tata to invest 4 bn to build EV battery plant in UK

Tata to invest 4 bn to build EV battery plant in UK

Rediff.com19 Jul 2023

Tata Group on Wednesday announced an investment of 4 billion pounds (about Rs 42,500 crore) in setting up a flagship factory to make batteries for Jaguar Land Rover as well as other manufacturers. Tata Sons, owner of JLR, chose Bridgwater in Somerset in southwest England for the gigafactory over a rival location in Spain. The gigafactory, at 40GWh, will be one of the largest in Europe and Tata's first outside of India, the conglomerate said in a statement.

LS poll results 'reality check' for overconfident BJP: RSS mouthpiece

LS poll results 'reality check' for overconfident BJP: RSS mouthpiece

Rediff.com11 Jun 2024

Neglect of older dedicated workers who worked without the urge for recognition by the new age social media-aided selfie powered activists was also evident in the poll results, it said.

'ITC aspires to double its business in five years'

'ITC aspires to double its business in five years'

Rediff.com21 Apr 2024

'While every year presents new challenges, it also provides opportunities for better growth and performance.'

'Do you need a bowling coach when I am here?': Zaheer

'Do you need a bowling coach when I am here?': Zaheer

Rediff.com28 Aug 2024

Former India pacer Zaheer Khan on Wednesday assumed the role of Lucknow Super Giants team mentor.

Au revoir, brands?

Au revoir, brands?

Rediff.com1 Aug 2019

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.

When Your First Start-Up Fails... 7 Things To Do

When Your First Start-Up Fails... 7 Things To Do

Rediff.com19 Aug 2024

Going back to the board, analysing mistakes and efficiently addressing them can help entrepreneurs establish successful start-ups in the long run, says Vikram Bhandari, the chief technology and innovation officer at Riveron, a business advisory firm.

ITC's success: A unique brand building experience

ITC's success: A unique brand building experience

Rediff.com23 May 2011

Late entrant ITC is making competition count in the Rs 29,000-crore (Rs 290 billion) personal care industry.

'Second-gen promoters more open to selling out'

'Second-gen promoters more open to selling out'

Rediff.com6 Jun 2024

'There is not any negative connotation associated with it.'

Acche Din Coming Back To Parliament?

Acche Din Coming Back To Parliament?

Rediff.com2 Jul 2024

It was almost as if we were back to 'acchey din', when Parliament was a forum where two sides fought ferociously as equals. For that we need to thank Rahul Gandhi, notes Jyoti Punwani.

Hero MotoCorp to vroom on new launches and uptick in rural growth

Hero MotoCorp to vroom on new launches and uptick in rural growth

Rediff.com23 Aug 2024

Hero MotoCorp (HMCL) saw strong volume performance in the first quarter of the current financial year (Q1FY25), but margins disappointed due to weak spare part sales and negative electric vehicle (EV) margins. The company hopes for a strong festive season due to better rural sentiment. Revenue grew 16 per cent year-on-year (Y-o-Y) to Rs 10,140 crore, operating profit was up 21 per cent to Rs 1,460 crore, and adjusted net profit grew 19 per cent Y-o-Y to Rs 1,120 crore.

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Rediff.com26 Oct 2021

Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.

Juventus appoint Thiago Motta as new head coach

Juventus appoint Thiago Motta as new head coach

Rediff.com13 Jun 2024

Juventus have appointed Thiago Motta as their new head coach to replace Massimiliano Allegri, the Serie A club said on Wednesday.

If Guwahati can, why can't Tripura, asks Ganguly

If Guwahati can, why can't Tripura, asks Ganguly

Rediff.com11 Dec 2023

Former Indian captain Sourav Ganguly on Monday said he wants to help Tripura to flourish in cricket, besides promoting the state's tourism sector as its brand ambassador.

From cricketer to style icon: K L Rahul launches streetwear brand

From cricketer to style icon: K L Rahul launches streetwear brand

Rediff.com16 Apr 2018

The cricketer launched an online cult streetwear brand.

Just Starting Your Career? 10 Useful Tips

Just Starting Your Career? 10 Useful Tips

Rediff.com20 Feb 2024

Investing the time and resources needed to acquire new skill sets and sharpen existing ones will enable you to stay relevant and make you more employable, says Ankit Aggarwal, founder and CEO of Unstop.

Will Fans Make Pushpa 2: The Rule A Success?

Will Fans Make Pushpa 2: The Rule A Success?

Rediff.com6 Aug 2024

'Fan armies are not just followers; they are a force of nature.'

Three-wheeler exports may continue to skid in FY25

Three-wheeler exports may continue to skid in FY25

Rediff.com18 Jun 2024

India's three-wheeler exports, which have been on a downhill trajectory over the past few years, are showing no signs of recovery in FY25, with key markets like Sri Lanka, Bangladesh, Nigeria, and Egypt witnessing subdued demand. In May, the country's exports plummeted 11.3 per cent year-on-year (Y-o-Y).

In home and office, India's real estate market is charting a course for growth

In home and office, India's real estate market is charting a course for growth

Rediff.com8 Jun 2024

India's real estate market is poised for growth across categories - residential, commercial, and rental. Currently valued at Rs 24 trillion, or about $300 billion, it is projected to surge to $1.3 trillion by 2034, and then grow further to $5.17 trillion by 2047, indicates a report by the Confederation of Real Estate Developers Associations of India (Credai).

Sonu Sood appointed brand ambassador for Kejri scheme

Sonu Sood appointed brand ambassador for Kejri scheme

Rediff.com27 Aug 2021

Actor Sonu Sood will be the brand ambassador of the AAP government's 'Desh ka Mentor' programme aimed at providing guidance to students on career choices, Delhi chief minister Arvind Kejriwal said on Friday.

'Rural demand for FMCG would come up in next quarter'

'Rural demand for FMCG would come up in next quarter'

Rediff.com15 Jun 2024

'We are seeing signs of improvement in rural overall in terms of demand, but I would still keep my fingers crossed.'

Wine maker Sula Vineyard eyes double-digit growth on premiumisation

Wine maker Sula Vineyard eyes double-digit growth on premiumisation

Rediff.com24 Jun 2024

Raising toast to 25 successful years, India's largest wine maker Sula Vineyard is eyeing a sustained double-digit growth in revenue over the next five years, buoyed by growth in the premium and elite categories and expansion of its new ranges. It was during Covid that the vineyards shifted focus to its own brands and pivoted towards growing the premium and elite segment of the market.

Brand Dhoni in 2025: Boom or bust?

Brand Dhoni in 2025: Boom or bust?

Rediff.com1 Sep 2020

Will retirement bedim the sparkle of Captain Cool, asks ad guru Sandeep Goyal?

India's Twitter rival Koo shuts down

India's Twitter rival Koo shuts down

Rediff.com3 Jul 2024

In a post on LinkedIn, co-founders Aprameya Radhakrishna and Mayank Bidawatka announced that the platform will be discontinuing its services to the public, as talks for a partnership with multiple larger internet companies, conglomerates and media houses did not yield the desired outcomes.

'We Have An Indian Tiger That Needs To Be Uncaged'

'We Have An Indian Tiger That Needs To Be Uncaged'

Rediff.com10 Oct 2024

'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'

How Much Do Indians Spend On Weddings?

How Much Do Indians Spend On Weddings?

Rediff.com22 Jul 2024

An average Indian couple spends around 2x on weddings versus education (pre-primary to graduation).

How Well Has Akshay Remade South Movies?

How Well Has Akshay Remade South Movies?

Rediff.com27 Jun 2024

From the 'khiladi' brand of movies rocking his boat to a love for starring in biopics and scripts inspired by true stories to headlining endless remakes of South Indian hits, there's a pattern to the man and his methods.